There’s been dozens of articles written about Chris Rufo, the man responsible (and who is quite proud to take credit for) turning “critical race theory” into the latest villain in the culture wars. (For examples see: here, here, and here.) Rufo has been quite explicit about his strategy, saying “We have successfully frozen their brand—‘critical race theory’— into the public conversation and are steadily driving up negative perceptions. We will eventually turn it toxic, as we put all of the various cultural insanities under that brand category.” He also said, “The goal is to have the public read something crazy in the newspaper and immediately think ‘critical race theory.’ We have decodified the term and will recodify it to annex the entire race of cultural constructions that are unpopular with Americans.”
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